I’m an operations expert who rebuilds the parts of your business that are eating your week. Custom automation, designed around your actual workflow — so the evenings and weekends you’ve been losing go back to family, friends, hobbies, travel, and everything you built this business to fund.
Three SMBs hit common operational friction. Three custom rebuilds shipped and running. Here’s what each one was draining, what got built, and what came back to the owner.
Every load assignment, every reroute, every HOS check ran through one human. Late pickups and compliance violations were caught after the fact — sometimes at 2 a.m. I rebuilt the dispatch flow around an AI assignment engine that weighs hours-of-service, equipment, weather, and customer windows on every load, and surfaces exceptions before they escalate.
Walking the site by day was fast. The write-up at night was what killed evenings — copy-pasting catalog SKUs, reconciling labor against role rates, formatting quotes. Customers waited days for proposals. I built a voice-first estimating system: dictate the scope on-site, the system matches the QuickBooks catalog and labor rates, the priced PDF lands in the customer’s inbox before you’re back in the truck.
The owner knew weekly posting mattered — for hires, for buyers, for staying top-of-mind. But doing it meant becoming a part-time copywriter, designer, and scheduler. The agency alternative was $2–5k/mo for generic posts. I built a publishing system that learns the brand voice once, generates platform-specific content on a schedule, and asks for nothing more than a five-minute weekly approval.
A continuous loop, not a project handoff. Most automation projects die because the consultant ships the system and disappears. I run it after launch — so it gets better while you sleep.
Walk the operation. Watch where hours go that shouldn’t. Identify the friction point that’s worth removing first.
Custom system designed around your actual workflow — not a template, not a SaaS subscription. Your data, your rules, your voice.
Monitoring, uptime, exception handling, vendor management. You don’t inherit a maintenance burden when I leave — because I don’t leave.
Watch the system in production. Spot the next friction point. Tighten the loop. Then start again at Discover.
The full ladder of operations and technology work. Most engagements use two or three of these together. Some start with a single fractional seat and grow into a full rebuild.
Purpose-built systems that fit your workflow — not generic SaaS reshaped to your business.
AI applied where it earns its keep — classification, prediction, voice, vision — not where it’s a feature label.
Map the operation. Find the friction. Rebuild the flow. Then automate the rebuilt flow — in that order.
The infrastructure under everything — monitored, hardened, and kept current so it never becomes the bottleneck.
CTO/COO-level technology and operations leadership for SMBs that need the seat at the table without the salary.
Outbound that runs on a schedule, in your voice — without the agency invoice or the “next week” guilt.
Choose any open slot below. You’ll get a calendar invite and a confirmation email. We’ll spend thirty minutes on the part of your operation that’s draining your time — and whether it’s worth automating.